The three main pillars of Equator’s business have always been Fresh Roasting, Fair Trade Purchasing and Organic Certification. You don’t have to be a coffee aficionado to enjoy Equator coffee, but if you are, you will love it for the attention to detail we give to each roast.
Equator was founded in 1998 by Craig and Amber Hall with the goal of making a difference both globally and locally. In fact, that is the reason for our name – to ‘Equate’ the benefit of drinking coffee not just for the consumer but also for all the participants in the process, from our staff back to the farmers who grow the coffee.
Our brand truths reflect this belief and they are as follows:
We care – to advance the art of coffee.
We learn – every day, and share what we know.
We strive – to be a team you can rely on to serve you well.
We commit – to optimize sustainability in everything we do.
We invest – in organic purity and fair trade for farmers.
We build – long-lasting friendships and stronger communities.
We promise – to give you a daily cup of extraordinary!
We are Equator, and we make great coffee for all.
In 2016, Equator was awarded the Best Ottawa Business Award for Performance in Philanthropy, an honour we were truly grateful to receive as it displayed a recognition that our beliefs are being put into practice.
Equator has two locations. Visit Equator’s Ottawa café in Westboro Village or the roastery, café and training centre in Almonte to meet the incredible staff team that produce and serve Equator coffee and to watch our Vintage 1950s Probat roaster in action.